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Kopi Archipelago — Specialty Coffee Brand
Work
BrandingPackagingStrategy

Kopi Archipelago — Specialty Coffee Brand

Kopi ArchipelagoFood & Beverage

Telling Indonesia's coffee story through a bold visual system.

About

About

Kopi Archipelago is a specialty roaster that sources single-origin beans from Aceh, Toraja, and Flores.

Background

Background

The brand needed to compete with international specialty coffee labels while celebrating its Indonesian roots.

Challenge

Challenge

Creating a visual system that works across cafe, e-commerce, and export packaging — all simultaneously.

Interface

Packaging Design

Each origin received a unique illustration inspired by regional patterns, tied together by a unified typographic system.

Packaging Design

Result

Result

Listed in three major specialty coffee festivals and expanded to 12 countries within six months.

Services used

Brand Identity