SEOStrategy
SEO in 2025: What Actually Works (For Indonesian Brands)
Core Web Vitals, E-E-A-T, and AI Overviews are reshaping search. Here's the plain-language guide.
Rama Wijaya·April 26, 2026
## The SEO Landscape in 2025
Google's algorithm has never been more sophisticated. For Indonesian brands, this means the basics still matter — but the basics have changed.
## What Works
1. **Topical authority** — cover a subject deeply, not broadly
2. **E-E-A-T signals** — expertise, experience, authoritativeness, trustworthiness
3. **Core Web Vitals** — LCP under 2.5s, CLS under 0.1, INP under 200ms
4. **Structured data** — schema.org markup for products, FAQs, and reviews
## What Doesn't Work
- Thin content at scale
- Keyword stuffing
- Paid links
- Ignoring mobile